
Our Challenge: |
| - | A complete re-design that promises visitors enhaced usability for a more enjoyable online experience |
| - | Accurately display Servo's services to existing customers, potential customers, and visitors of their site |
| - | A Pay-Per-Click (PPC) advertising campaign |
| - | Apply search engine optimization techniques (SEO) to attract more potential customers to their site |
Results: |
| - | Straight-forward navigation, usability, marketing, and stickiness factors |
| - | Actual product photos used |
| - | Pay-Per-Click campaign implemented for over 40 key phrases |
| - | Within two months of the redesign: |
| - | 22% increase in overall traffic | |
| - | 3 keyphrases on Page 1 of Google | |
| - | 3 keyphrases on Page 2 of Google | |
| - | 5 keyphrases on Page 1 of Bing | |
| - | 6 keyphrases on Page 1 or 2 of Yahoo |

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